Competitor snapshot

What your competitors do to win business

IT support, Guildford · Your firm compared with Competitors A, B and C

At a glance

3 of 3
competitors show prices or packages on their website. You don't.
2 of 3
competitors offer a free assessment as their main call to action
1st
You've traded the longest of the four, and it's barely mentioned

Side by side

On their websiteYouABC
Prices or packages shown✕✓✓✓
Free assessment or health check offer✕✓✕✓
Response time promised up front✕✓✓✕
Case studies with named clients✓✓✕✓
Pages for the industries they serve✕✓✕✓
Reviews shown on the page✓✓✓✕
A useful tool or guide to download✕✕✓✕
Book a call online✕✓✓✓

How each one pitches

Competitor AIT support that picks up the phone in 15 minutes
Competitor BFixed-price IT for growing firms. No surprises.
Competitor CCyber security first, for accountants and law firms
Your firmYour trusted IT partner

Best ideas worth pinching

Put packages on the pageAll three show a starting price or a choice of packages. Buyers can see roughly what it costs before they call.
Lead with a free health checkCompetitors A and C make a free IT health check the main button, which gives a cautious buyer a low-risk first step.
Promise a response timeCompetitor A's 15-minute promise is in its headline. It's specific, easy to remember, and easy to compare.
Speak to one industry at a timeCompetitor C has a page each for accountants and law firms, so those buyers feel it was written for them.

Where you're already ahead

The longest track recordYou've traded the longest of the four. Say so near the top of the page, not only on the About page.
Named client storiesYour case studies name real clients, which only two competitors match. Bring them forward.
How a real one is made. Each competitor's website is read against the same checklist as yours, so the comparison is like for like. The competitors are the ones you name, plus the firms buyers are most often shown alongside you.