Good morning.

Friday, October 17 · Here's the state of the business.

2 KPIs off target Debtor days (Finance) and first response time (Service desk). Owners notified this morning.

Revenue

October
£84,200
last month £79,600
+5.8%
MayJunJulAugSepOct

Expenses

October
£61,900
last month £63,400
−2.4%
MayJunJulAugSepOct

Senior team KPIs

one scorecard, updated live
OwnerKPITargetThis monthTrendStatus
Sales DirectorNew businessQualified meetings booked1214 On target
Sales DirectorNew businessWin rate30%27% Watch
Operations DirectorService deskFirst response time30 min52 min Off target
Operations DirectorService deskEngineer utilisation75%78% On target
Finance ManagerFinanceDebtor days3548 Off target
Finance ManagerFinanceGross margin38%40% On target
Account ManagerCustomer successRenewals secured6 of 75 of 7 Watch

Sales pipeline

£312,000 open
18Conversations
9Assessed
5Proposal sent
2Negotiating

Cashflow

next 90 days
Lowest point £41,000 in week 3, after payroll. No action needed.

Customer success

accounts to watch
Client F Renewal due, no contact
Client K Tickets up 40%
Client B Expanding
Client M Renewed

Today

agenda
09:30 Senior team KPI review 15 min
11:00 Client F renewal call Account Manager
14:00 Proposal review, Client X Sales Director
Illustrative example · fictional business and figures